Our Eco Friendly Papers

August 17, 2017

Our Eco Friendly Papers

Recycled? Soy based inks?

What is really important?  The overall footprint you leave on this planet.  Big Wheel Press does its best to leave no footprint. 

For example, many recycled papers need additional chemicals and processes to give the final sheet strength and durability.  Soy based inks need to be cleaned off the press every day and that means a lot of solvents being used.  We use rubber based inks which can remain on the press longer, using far less solvents for cleaning.

Our favorite paper is Gmund No Color No Bleach. 

Here is their press release explaining its benefits.

"During the eco-trend of the 1980s, everyone was proud of their “Jute not Plastic” bags.
That wasn’t so long ago. And yet, environmental protection and ecology noticeably quietened down in the years after that.  But all this is about to change because calls to protect our battered environment are finally getting louder again. Not least through international impulses. For in-stance from California, which sees itself as the world’s environmental police. And which is very proud of growing lettuce in freight containers
without sunlight and providing the artificial lighting for each container via photovoltaic cells.

Apparently, marketing is everything.
What does this mean for advertising and brand communications? Clearly, customers want
environmentally-friendly products. But usually they don’t bother to look all that closely. Without hesitating, they reach for the product that shouts the loudest “Buy me, I’m ecological!” This movement doesn’t even stop at the frozen-food counter, where filets of fish are for sale in an ecological disguise: their white cardboard packaging has simply been printed brown. This is doubly absurd because the pulp for the cardboard is first bleached and then dyed brown again using printing ink. The fish in the packaging doesn’t care about the environment. It’s already dead. But what happens if the consumer starts to think after all?

So branded companies are faced with a decision: Do we print white paper brown? Do we buy paper that has already been dyed brown (which saves us one proces-sing stage, plus the product appears “green” through and through)? Or do we use recycled paper (but then how many chemicals, how much energy and how much water does it take to turn yesterday’s post into tomorrow’s packaging)?  Result: many questions and even more uncertainty.

How do you know what’s truly good for the environment and what only looks like it?

We at Gmund talk to many brand manufacturers and brand-makers. We know the problem. And that’s precisely how we got the idea for an uncompromisingly honest and ecological paper.  That’s why Gmund No Color No Bleach goes back to basics. Gmund No Color paper is plain white, without any dyes. Gmund No Bleach is unbleached and undyed.

Concept: 100% ecological. Look: 100% ecological. Finally.

And don’t reach for those plastic bags in the supermarket! If you don’t use jute, then at least reach for truly ecological paper."

Thanks Gmund!

And as my Dad used to say "alway's leave your campsite better than you found it".

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